Tools, Templates
And Resources
Free resources and guides
To help your start-up business
Essential Guide to Starting a Business
- Conducting market research on customers and competitors
- Choosing a company structure
- Figuring out your insurance and tax requirements
- Developing your business strategy and sales forecast
- Writing your business plan
Social Media Toolkit
- Choosing the right social media platforms for your business
- Creating a social media strategy
- Techniques you can use to save time and money
- Using social media advertising to build your business
- How to monitor competitors on social media
Essential Guide to Marketing
- How to research your target market and test your business idea
- Creating a marketing plan and setting goals effectively
- Building a business website and attracting online customers
- Low-cost options for on and offline advertising, affiliate marketing and PR
- Free and cheap ways to market your business on a shoestring budget
SEO Toolkit
- Discovering keywords and how to use them
- Content creation and how it can boost your website
- How to structure your site with search engines in mind
- Backlinks and how to get them
- Registering with Google
PR Toolkit
- Crafting effective press releases
- Working with journalists
- Engaging customers with social media
- Maximising your website
Additional Templates & Guides
Business Plan Template
This Business Plan spreadsheet includes a Business Plan template, a Personal Survival Budget template, a Sales Assumption calculator, and a Cash Flow Forecast template. You will also find guidance on how to complete this document along with an example of what a completed Sales Assumption and Cash Flow Forecast should look like. We encourage you to use this document to support your Start Up Loan application.
Start Up Loan Application Documents
As well as your business planning evidence, further documents are required when you apply for a Start Up Loan. Click the link to see the types of documentation that will be required to verify your application.
COBRA Sector-Specific Fact Sheets
Military In Business® Magazine
Military In Business® Podcast
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