Good marketing, whatever form it takes, always meets certain criteria. That’s what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test....
We challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up to the following tests:
If you don’t know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.
You can access the full version of the above, as well as a whole host of other expert advice articles, on the X-Forces Enterprise Knowledge Exchange Hub.
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